UX & UI design case for the KLM
Change the perspective for travellers who don’t yet know where they want to go.
UX Design and UI Design
KLM asked designers around the world to create UX and UI designs for the Travel Inspiration Finder.
This is a tool for the target group who doesn’t know where or when to go. In my case I created a detailed user persona called Sarah. I started with research and with that I created information architecture, interaction models schematics and some customer flows for the Travel Inspiration finder and started designing from there.
Please download my full end presentation where you can read and see my process and designs from start to finish.
Research, wireframes, UI & UI
Defining your ideal client
To be able to create great user experience on a website you have to know who your target group is. User persona is the best way to do this. Therefore I created Sarah the ideal client who will use this tool.
Creating great UX design
UX design to connect
I’m a problem solver at hart. And I always put the end user central in my design process. Creating elegant, engaging solutions to help the customer on their journey on any device is what makes me excited. To do this I did research and with that I created information architecture, interaction models schematics and some customer flows for the Travel Inspiration finder
Happy customer = profit to the business
UI design to engage
I designing the user interfaces and graphics for this tool with the ideal client Sarah in mind. I focused on creating engaging and clear graphics with attention to detail and simplicity.